Leaders and volunteers strive to make an impact through a variety of ways that go unnoticed. Many stories can be shared online about the work, but consistent messaging and streamlined solutions are needed. Serving others and providing a quality service is the top priority, leaving branding and marketing on the back burner.

Ministry and business like this is unsustainable!

People might be asking you what the organization is doing and why without clear messaging. There may even be many people wanting to help and support you, but struggling to understand how. Little to no consistency with updates to supporters severely impacts your donor base and the volunteer or client network that you’ve worked so hard to establish. However, without sacrificing time doing what you love it is too difficult to gain clarity and credibility back without help. The biggest problems are often getting buy-in for needs, and the lack of support to meet those needs.