How Branding Your Nonprofit Will Help Communicate Your Values, Vision, and Mission
While often associated with for-profit businesses, branding is equally important for nonprofit organizations. A brand is more than just a logo, name, or product: it effectively communicates its Values, Vision, and Mission.
Branding Your Nonprofit Will:
Build Trust
The trust between nonprofits and their supporters (donors and volunteers) is built on a foundation of shared values. This is vital, as the support from donors and volunteers is critical to achieve the nonprofits mission.
Research suggests 93% of nonprofits believe that a strong brand can boost donor engagement, and 74% say it can lead to an increase in recurring donations. Branded charity websites experience 12% more donations than non-branded websites. However, it all starts with trust: 81% of consumers must be able to trust the organization to do what is right before making a purchase.
How Do You Define Your Brands…
Mission
Your story (or mission) is the narrative that communicates your history, values, and vision succinctly. It helps people understand who you are, what you stand for, and why they should care. This will build the connection of shared purpose with those whose visions and values are aligned with yours.
Vision
Your mission describes your organization’s reason for existing, while your vision outlines your organization’s long-term goals. This will help your supporters understand your goals and how you plan to achieve them, with their help of course.
Values
Your values guide your decisions and actions, and they should be reflected in everything you do. Consistently communicating your values will help you build a loyal community of volunteers, donors, and partners that support your mission. Staying true to your values will make it easy to bring heart and passion to your mission.
Empower Your Brand With Tekton Digital Services
Tekton Digital Services is a nonprofit organization, dedicated to empowering faith-based organizations, churches, and mission-driven businesses with customizable services.
We want to empower you and your organization with the necessary tools to achieve your goals. Contact us for a free consultation so we can help you effectively define your organization’s Value, Vision, and Mission. We will send you a free branding guide and together we can build a strong branding kit suitable for your needs.
